Intrinsic helps Team GBR dream come true for sponsored athlete

Matt Cox Intrinsic-sponsored athlete wearing GBR tri-suit. He's standing centre smiling relaxed with hands on hips. Intrinsic logo in top right corner. Text to left of image reads I'm intrinsically motivated to put the work in day after day striving to be the best version of myself

At time of posting, Intrinsic-sponsored athlete Matt Cox is bound for Šamorín, Slovakia where he’ll compete in the 2022 World Triathlon Long Distance Championships (18-21 August). He’s come a long way since first dipping his toe in the water in a rented wetsuit.

Matt’s first to admit how far he’s come since he pitching up a decade ago at the JLL Property Tri in an ‘awful crop-top’ tri-vest, a borrowed bike and a rented wetsuit: “I had zero triathlon experience but embraced the day and remember being keen to do it again,” he recalls. “By the time I’d seen the Brownlee brothers competing at the London 2012 Olympic Games, I was hooked and made it my goal to represent GBR.

“Intrinsic’s support is huge,” says Matt. “Professionally it’s great to be involved with a company that is so big on personal development, both within the business and away from it. The team recognises that sport injects the energy needed to drive targets and achieve the highest goals.

There’s far more at stake than winning

“Triathlon has made me the person I am and I genuinely don’t care for the results (although a podium finish is always satisfying). My intrinsic motivation comes from the sheer enjoyment the sport gives me; be that pushing myself to the limit (and often just beyond), the thrill of racing, or putting in the hard work day-in-day-out and striving for the best version of myself.”

“It’s been a privilege supporting Matt to achieve his ambitions,” comments Intrinsic MD Chris Roberts. “Natural talent aside, being the best means having a plan of action, the discipline to get up early, and to stick with regular, consistent, repetitive training – which is nowhere near as exciting as racing – but will deliver results. And to be the best you can be it’s vital to keep the goal in mind. All of this mirrors our values and how we operate as a business.”

Good Luck Matt, we’re rooting for you!



  1. Team Intrinsic represents the combined interests of Intrinsic Facilities Engineering Ltd and Intrinsic Facilities Management
  2. The World Triathlon Long Distance Championships 2022 takes place in Šamorín, Slovakia (18-21 August)
  3. The Long Distance course comprises 2km swim / 80km bike / 18km run
  4. Matt Cox competes in Team GBR Age-Group (35-39)
  5. Matt trains with Mendip TRC